Christmas: small producers take over the capital

Christmas: small producers take over the capital


Several producers of flagship New Year’s Eve products do not hesitate to go to Paris to carry out direct sales.

Christmas: small producers take over the capital

Preparations for Christmas Eve boosted sales for direct sales specialists. Some did not hesitate to brave traffic jams to deliver oysters and foie gras to Paris. For consumers, it is the assurance of quality products and for producers, it is the possibility of eliminating intermediaries and therefore of being better paid. A win-win operation for both parties.

On his farm in Charente-Maritime, Laurent Chiron markets keepnets intended for large-scale distribution or for export. But thanks to small trucks, he sells about 60 tons of goods on the markets of the Paris region. In the end, a price per kilo multiplied by two, but with identical margins according to him. He explains that transportation costs add up.


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